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Northern Westchester Family Sells 'Farm-To-Bowl' Dog Food

A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village.
A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village. Photo Credit: Amoriello Family
A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village.
A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village. Photo Credit: Amoriello Family
A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village.
A dog tries a sample of Heelers dog food during a tasting in front of Outpost in Bedford Village. Photo Credit: Amoriello Family
Members of the Amoriello family pose with jars of their Heelers dog food. From left to right are father Alex, mother Rosie, daughter Sabrina and daughter Alexa.
Members of the Amoriello family pose with jars of their Heelers dog food. From left to right are father Alex, mother Rosie, daughter Sabrina and daughter Alexa. Photo Credit: Tom Auchterlonie
Jars of Heelers dog food on display during a tasting event in Bedford Village.
Jars of Heelers dog food on display during a tasting event in Bedford Village. Photo Credit: Tom Auchterlonie

BEDFORD, N.Y. -- For Katonah's Amoriello family, what started out as an effort to make better food for their dog has morphed into a local business that sells "farm-to-bowl" foods.

On Saturday morning, family members gathered in front of The Outpost in Bedford Village to promote their new dog-food brand, which is known as Heelers. The gathering included tastings offered to several canines that came by.

Father Alex Amoriello recalled the difficult in getting the family's dog, an Australian Cattle Dog named Buster, to eat. Daughters Alexa and Sabrina started making their own food for buster, which in turn led to exploring organic ingredients.

Heelers includes beef and chicken varieties, Amoriello said. Other ingredients include sweet potatoes, green beans, hard-boiled eggs, rolled oats and olive oil. Several family members came up with the ideas for including the ingredients.

Amoriello also credited Outpost's John Ubaldo, who helped to procure the organic ingredients, which come from across New York State.

Aside from selling jars of dog food at Outpost, Amoriello noted that people can sign up on Heelers' website and become "members" to get a fixed amount on a monthly basis. Sales at farmers' markets are also planned, Amoriello said.

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