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Caring Bunny to Visit Jefferson Valley Mall

JEFFERSON VALLEY, N.Y.— The Caring Bunny is visiting the Jefferson Valley Mall this Sunday, for children with special needs and their families.

The event will take place before the mall opens, from 9 a.m. to 11 a.m., to accommodate children with sensory, physical and other developmental disabilities and their guests. The event was developed by The Noerr Programs, a digital-imaging company that provides Bunny photo experiences at malls nationwide, and, a national online resource for the special-needs community.

“We had an overwhelming response to the launch of Caring Bunny and Caring Santa last year. As a result, we are thrilled to expand this program to 52 malls,” said Sheryl Young, CEO of “Holding the event before the mall opens to the public helps provide a calmer, sensory-friendly environment.”

Judy Noerr, CEO of The Noerr Programs, said the photo setting is free of bright flashes and crowds so as not to create major disturbances and distractions.

“We take great care in making sure our photo setting is conducive to all abilities, to allow these families to participate in a heartwarming tradition that so many take for granted,” she said. “It’s very rewarding to see the number of siblings who attend, many for the first time. It’s just as much for them as it is for their brother or sister with special needs.”

Children and their families will engage in coloring and other activities as they wait to be called to visit the Caring Bunny, said Lauren Penchina, director of marketing at the Jefferson Valley Mall.

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