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New Yorktown Salon Fuses Hair Priorities

YORKTOWN, N.Y. - When Rocky Plateroti was growing up, all he knew was he wanted to work with his hands.

“I didn’t know what I wanted to do—and I went to school, and I was 17 and I didn’t know what I wanted to do. And then one of my friends recommended this,” Plateroti says in his newest establishment.

Plateroti has now worked in the hair salon business for nearly 35 years. “It was kind of a joke at first,” he said. “But I’m still doing it, and I enjoy it.”

Plateroti is the owner of the newly-opened Fusion Color Bar located in Jefferson Valley. This is not his first entrepreneurial adventure—he has one full-service salon located in Scarsdale, but this salon is a little bit different.

Fusion is a color-only salon, from the products stocked on it’s shelves, to the services it offers. Walk into the salon, and you are greeted by “coloristas”—the men and women who will consult with you, mix, and apply your hair color. Step a little bit further, and you are brought to the color bar.

“It’s like a real bar,” explains Plateroti. “Instead of drinks, we mix hair color.”

The color bar itself looks like an actual bar, if you replace drinks at the back counter with different tubes and boxes of hair color products; the bartenders with a colorista, and instead of men and women sitting on a stool eager for their next drink, sit men and women meeting with their own hair color consultant to find the color that best suits them.

The idea for the color only salon can be explained by the name itself, explained Plateroti.

“The name fusion, comes from the three main priorities here: accessibility, creativity and affordability,” Plateroti said.

Accessibility comes from the no appointments necessary approach. Plateroti explained you can walk in at any time to have a consultation with a colorista. Creativity comes from the myriad of colors and hair styling options that sit on the shelves and behind the bar at Fusion. Affordability comes from the color-only approach that allows people to come in and only have their hair colored and nothing else.

The salon also offers “Fusion at Home”. If you’re a customer of the Fusion Color Bar and had your hair colored there before, you can call and place an order to come pick up the hair color and take it home.

When asked how he can offer to just sell the hair color without the price of charging to have it applied, Plateroti said, “I know there are busy women who don’t have time to come in and have it done, this way they can get what they want and do it at home and not have to pay expensive prices.”

Fusion also carries products such as Tela which are all organic hair products, Plateroti explained that everything he carries in his salon is made to enhance and help colored hair. He also has treatments such as organic-Keratin treatments, or well-water treatments to get rid of the build-up that comes from washing your hair with well-water. Plateroti said there’s been a trend recently in people wanting organic hair products.

“Kids come in and they want straightening or they want some type of procedure and we have to wear gloves and masks and the parents just don’t like that,” Plateroti said. “With this, we don’t wear anything—it’s not bad for you and it’s not damaging.”

His brother and sister-in-law, a dermatologist and doctor of herbology respectively also invented a product called Fabulous Hair Serum which is homeopathic and added to everything they use in the salon to add shine and help the hair color. The product contains essential oils and gem energy which kills any free radicals in the hair.

Plateroti also believes in giving back to the community. In addition to fundraisers like Relay for Life, the salon also has a unique program where each time a client visits the salon, they can collect a point and donate it to their school’s parent teacher organization (PTO.) When that PTO collects 250 points, the salon will give them a gift certificate for $100. His idea for this came from the effect that education has had on this own family and children and his want to give back and say thank you.

Although Fusion only opened 10 weeks ago, Plateroti said things are looking colorful.

“My goal is to make this all about the person, all about their experience—color is a very important thing for people; and I think because we’ve made it accessible and not expensive or outrageously priced, that’s what we have to offer people.”

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