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Shopping Season Starts at Jefferson Valley Mall

YORKTOWN, N.Y.-- Members of the Yorktown Teen Center were seen nearly all day on Black Friday wrapping presents at the Jefferson Valley Mall. Even though the shopping season may have just started on Friday, the Teen Center were wrapping the early onslaught of presents purchased at the mall.

Black Friday was a kick-off for stores, as they hoped the shopping season would start off with a jump in business, and some stores in the mall, such as Shoe Encore, opened just in time for the rush of shoppers.

Shoppers weren't the only ones taking advantage of the rush Friday as Captain Hook walked the plank around the mall Friday to greet customers and tell them about Madison Square Garden's premiere of Peter Pan , but that isn't the end of the entertainment patrons can expect this shopping season.

The mall has a list of entertainment and events to keep shoppers, and their accompanying children happy throughout the holidays, said mall manager, Jeremy Strife. A rejuvenation station feature a wide screen television, foosball and air hockey games, a fireplace and simulated yule log as well as samples and product demonstrations and will continue until December 30.

The Yorktown Teen Center was seen wrapping presents for donations at a table set up on the lower level of the mall and throughout the season different organizations will set up there to wrap presents. Other holidays events to look forward to include an annual holiday breakfast party featuring Santa as well as visitors from the Hudson Valley Hospital Teddy Bear Clinic on Dec. 3 from 8:30 a.m. to 10 a.m., performances from the Yorktown High School Orchestra the night of Dec. 16 and a menorah lighting on Dec. 20.

The goal of the season, said mall marking manager Lauren Penchina, is to make it more than just about shopping.

"We're making it about comfort and keeping people satisfied and making the mall welcoming during the season," she said. "And we're making it easy for people to get the deals they want, and to have a good time while they're roaming around."

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