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The logo update was planned as part of Support Connection’s yearlong 20th-anniversary celebration. Since the organization was founded in 1996, it has helped thousands of women and families cope with the challenges that result from a breast or ovarian cancer diagnosis.
The new logo was designed to reflect Support Connection’s longtime mission and purpose while modernizing the look. It maintains key visual elements from the previous logo, especially the iconic and widely recognized “heart and hands” image.
“Our original logo was created 20 years ago by the small group of dedicated individuals who came together to help establish Support Connection," said Katherine Quinn, Support Connection’s founding executive director. "We chose the heart and hands to represent caring and connection, incorporating pink for breast cancer and teal for ovarian cancer. When we decided to revise the logo this year, our goal was to remain true to our original vision while moving forward with an up-to-date look. We are thrilled with the outcome.”
The logo redesign was completed by Kelly Duke McKinley, co-principal and creative director of Pak Creative, an award-winning, husband-and-wife graphic design team.
The new logo has been already added to Support Connection’s website. Going forward, it will be added to all of the organization’s materials, including T-shirts and other items for the Annual Support-A-Walk for Breast and Ovarian Cancer.
To learn more about the Support-A-Walk, visit www.supportconnection.org.
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